MEET THE TEAM
PETRUSHKA BAZIN LARSEN, CO-OWNER
Prior to opening Sugar Hill Creamery with her husband, Petrushka worked as Vice President for Programs & Education at the Brooklyn Children’s Museum and Program Director at the Laundromat Project, a non-profit organization committed to building resilient neighborhoods using art, art making, and culture as platforms for meaningful exchanges between New York residents. In her spare time, she guest curates exhibitions at Sugar Hill Children’s Museum of Art and Storytelling; serves her eldest child’s school as their Parent Association President; and works with the parent-centered Harlem non-profit Harlem4Kids as a Board Member. She is the proud mom to three children under the age of six and has been a Harlem resident for close to 15 years.
NICK LARSEN, CO-OWNER
After attending the University of St. Thomas in Minnesota, Nick moved to New York City to pursue a career as a stand-up comedian. For five years, Nick supported himself by waiting tables while, “being funny, just not that funny.” Finished with showbiz types, Nick graduated from the International Culinary Center and began his ascension through some of New York City’s finest dining establishments. He worked for David Bouley’s flagship restaurant as Maitre D’Hotel, and then joined Blue Hill as Service Director under Dan Barber. Nick became the General Manager of the highly-regarded restaurant Telepan. There he lead a team of 40 employees including front of house and kitchen staff while overseeing the restaurant’s daily operations. He is currently head of acquisitions for the procurement of ice cream and confections for his oldest daughter Ila.
IDA WOLDEMICHAEL, GRAPHIC DESIGNER
Ida Woldemichael is an art director living in Harlem. With over 10 years of design experience, she has worked with top-tier agencies and non-profit organizations, including HZDG, Infor, and the Clinton Foundation. Most recently, she joined the historic presidential campaign for Hillary Clinton, serving as a lead designer and developing the popular supporter tagline, “I’m with her.” She has also received national recognition for her design work; winning an Art Directors Club award and Addy respectively.
RAúL AYALA, PORTRAIT ARTIST
Raúl Ayala is an Ecuadorean visual artist and educator focused on mural production, drawing, art for demonstrations, and illustration, encompassing themes related to justice, memory and immigration. His work has been shown in different contexts and countries. He also works in collaboration with art collectives in New York City and Quito. He is the co-founder of Cooperativa Cultural 19 de enero (CC1/19), an art and oral history collaboration, Grafica Publica, a youth print workshop based at the Mayday Space, and the People’s Collective Arts group, an organization that facilitates visual, performance, and new media art for use in public interventions.
EVI ABELER, PHOTOGRAPHER
New York City-based food and product photographer Evi Abeler helps clients in the culinary, lifestyle, and travel world to communicate the love, passion and craft that go into every project through simple, elegant imagery. In addition to her commercial work, she offers photography training and runs the Food Print Shop. Her clients include Food & Wine Magazine, Starwood Hotels & Resorts and Whole Foods Market
CO-OFFICE, INTERIOR DESIGNER
Sugar Hill Creamery was designed by Co-Office, a Harlem-based Architecture and Design firm.